How can anyone tell if your website needs a redesign?
Web design should be as good as it can be. In fact, it can always have an error or two on a minor scale but a major error can be always spotted. When a website starts behaving awkwardly on mobile devices, that’s one thing a user can spot. If a website is not loading properly on mobile and is displacing elements elsewhere then that is a major web design error.
When do websites need a redesign?
Websites need a redesign whenever the time comes. No website can keep going with the old design for a long time. What was popular in 2015 is now obsolete. With time, each website needs a design overhaul to ensure it stays up to date.
An instance would be of minimalism which may now be mixed with a bit of maximalism, but it is important. Minimalism can go along quite well with white space and can complement it nicely too. With reduction of colors in the color palette already possible, the dark mode is now a new necessity which helps reduce strain on the eyes.
Elements pointing out that a website needing a redesign
Top-notch web design is no longer about looks. It is also about functionality as well and looks towards characteristics such as intuitiveness, responsiveness, accessibility and the usability factor too.
Nowadays anyone can tell whether or not a website performs well or is working well on mobile devices. This is the reason we will examine the elements indicating a website needing a completing design overhaul, compiled by experienced professionals from a web design agency based in downtown Dubai.
The website is a slow loader
Everyone hates a website that loads slowly. If a business has a website which is slow then they are most likely to lose out on a lot of potential customers, leads and of course conversions. There are numerous things which cause websites to load quite slowly. Yet regardless of the reason they happen they ruin the users’ experience, which destroys web traffic and reduces customer loyalty.
This reduces sales and also impacts a website’s ranking on search engines especially Google. If the website has a long loading time then it will lose its ranking to other quicker websites as most search engines favor them.
A complicated navigation process
The website’s structure should not be overly complicated. A business will ruin its chances for success because of a complicated navigation system. Any website visitor or customer would expect to visit a website and find what they need or want as quickly as they can.
If not, they’ll end up frustrated and will leave the website because it is hard to navigate. The outcome will be reduced interaction, a sharp dip in conversions, and minimal digital marketing success.
A complicated website structure also makes it hard for search engine crawlers to index the website on an effective footing. If that goes awry then the website will not appear in search engine results pages. This can mean a business losing out on profitable organic visitors who can become customers.
This is why websites need to have easy navigation systems to not only retain customers and business but also to improve their search engine rankings as well.
The website’s search engine optimization (SEO) tactics are problematic and questionable
Poor integration of SEO is a sign that the website is on the downward spiral. If content is not properly optimized or is lacking proper keyword research, then the website will no longer be present in search engine result pages.
Poor SEO practices hurt the website, the on-page SEO and content. Moreover, link purchasing and other black hat practices can overturn all the hard work a company did for its website as Google can easily penalize such kind of websites.
This is why top-notch web design starts with top-notch SEO practices being conducted in letter and spirit. It involves making the right kind of content and that which is valuable, properly researched and optimized for the correct keywords and phrases.
Moreover, using the best quality backlinks and proper performance tracking can also help the website obtain a much better ranking.
Apart from the implication of dissatisfied users and its impact on lead conversions, websites which lag behind in aforementioned ramifications are less than likely to receive any good rankings from algorithms of search engines. This should also force them to rethink their online visibility tactics by being responsive, accommodating to customer demands and giving users the best experience.