How to Use TikTok Marketing for Business Growth
These days, there’s a new social media platform that’s taking the world by storm. It’s called TikTok, and it’s not just a fun app used to share your dorky dance videos with your friends. It’s bigger than that.
As we write this post, TikTok is the fastest-growing social media platform ever. And while it started out as a place to share short videos with friends, brands are now realizing the potential of this app as a marketing channel they can utilize to reach their target audience in an authentic way.
TikTok is a great way to get your brand in front of millions of people. But how do you do it? Should you make your own videos, or just share other people’s content? And how can marketers use TikTok marketing for business growth? Let’s dive into the ins and outs of TikTok marketing so that you can start using it right away.
Keep Your Brand’s Identity in Mind
With millions of videos on TikTok, it can be difficult to stand out. If you want to use the platform as a marketing tool, then your brand needs to have a clear identity. You need to know what makes your business unique and how you can communicate that through video content. Your videos should reflect your brand’s personality in some way— whether it’s funny or informative, entertaining or educational.
TikTok is a great platform for your brand to connect with people, but it’s important to keep your core values in mind when creating content. The app is full of fun and lighthearted videos that bring people together through community and shared experiences. And while you can definitely use TikTok to promote your products or services, it’s best not to come across as overly promotional or salesy.
Use the Latest Trends Relevant to Your Business
As a brand, you should always be on the lookout for the latest trends in your industry. You can use these video marketing statistics to create content that aligns with these trends and make your brand more relevant to consumers. For example, if you sell high-end sports cars, then it makes sense for you to create videos using popular sports stars like LeBron James or Tom Brady as inspiration. Or maybe you could feature models who are known for their ability to wear expensive designer clothing or jewelry. Whatever you choose to do, make sure that it’s relevant to your brand and will appeal to your target audience.
Practice TikTok Marketing Up to Three Times a Day
TikTok is one of the fastest-growing social media platforms, and it’s a great place for brands to reach new customers. However, it can be difficult to get your content seen by users who are already overwhelmed by so many different videos. To make sure that people see what you post on TikTok, you should post multiple times per day — but not too often. In fact, research shows that posting three times a day works best for brands trying to build their presence on this platform.
The app has over 500 million users, and it’s one of the most popular ways to create content for young people. If you want to reach this demographic, then TikTok marketing is a great option. Just like with any other marketing strategy, you need to know what works best on this platform before investing time and money into it.
Don’t Be Afraid to Turn Up the Creativity
If you want to be successful on TikTok, then you need to know how to be creative. This goes beyond just posting funny videos and making clever puns; instead, it means creating high-quality content that people can’t wait to download or share with their friends. If you have a brand that specializes in entertaining people or providing them with valuable information, then this app is a great way to share your message.
While TikTok can be a great way to promote your brand, it doesn’t mean that you should always play it safe. If you want to stand out from the crowd and attract new followers, then you need to try some new ideas and experiment with different formats.
Be Authentic and Humanize Your Brand
People love brands that are relatable and human. They don’t want to see a company trying to sell them something — they want to see people like them having fun and sharing their experiences with the world. You can do this by sharing your own stories, posting behind-the-scenes videos from events or interviews, or anything else that gives fans a glimpse of what goes on behind the scenes at your company.
The more you know about TikTok and how it works, the more opportunities for TikTok marketing you’ll see, and the better you’ll be able to exploit them. With some thought and creativity, you can use tools like TikTok to reach new customers, get the word out about your products and services, and even make sales. The sky’s the limit when it comes to how creative you can be with your marketing using TikTok!