5 SEO Automation Tools That Will Improve Your Organic Visibility
SEO automation refers to the use of AI and data-driven tools to carry out repetitive SEO tasks. Several SEO activities like rank tracking, competitor survey, meta generation, and site audits are critical but require a large team working day in and day out. Given how taxing the monotony can be, SEO automation tools have come to the rescue. But this certainly doesn’t imply that the entire SEO campaign can be automated. A sizeable chunk of tasks still requires manual strategizing, monitoring, and finessing. With the right software, utilities, and data analytics, SEO teams can:-
- Accurately and seamlessly collect data with dashboards, reporting tools, rank tracking tools, website crawling data feeds, and so on.
- Derive important data-driven insights by setting the right algorithms and deviation trackers.
- Devise and implement the best SEO strategies with AI-led testing and scaling.
Benefits of Using SEO Automation Tools
Not only is SEO automation highly advantageous for online businesses, but it is also a great asset for SEO professionals. The top SEO company in India will always ensure that its team deploys the most cutting-edge and effective AI tools. The key advantages of automating SEO are as follows:-
- Saves time and resources, and enables a small team to lead a massive SEO campaign easily
- Reduces the scope of manual errors
- Eliminates the drudgery of monotonous tasks
- Allows the Core SEO team to focus on specialized manual tasks
- Makes SEO processes faster and easily scalable
- Simplifies complex tasks, thus adhering to strict deadlines
Top 5 SEO Automation Tools to Boost Organic Visibility
There is no dearth of tools, apps, and plugins to automate SEO. Most of these provide free basic functionality but solicit payments for intermediate and advanced functions. The scope and efficiency of each one ar different from the others. Here’s a look at the top 5 SEO automation tools to boost organic visibility:-
Semrush is undoubtedly the most widely known SEO automation tool with global acclaim. Unlike other online SEO tools that are developed for a specific purpose, Semrush offers multiple areas of specialization. These include keyword research, site auditing, and competitor survey. Extremely popular amongst SEO professionals for its versatility, accuracy, and ease of use, Semrush helps in simplifying semantic search phrases, keyword gaps and difficulty assessment, and geotargeted search volumes. It also provides clear insights into your domain standing as compared to competitors.
- SE Ranking
SE Ranking is a great tool that analyses your website, studies your competitor sites, and yields insights on the most effective tech solutions to improve site ranking. While it assists with keyword analysis and ranking monitoring, its forte is high-quality backlink analysis, in terms of both volume and quantity. SE Ranking is almost at par with Semrush. If your team is using either of these SEO automation tools, no other add-on is required.
- Screaming Frog
Exceptional site monitoring and web crawling analysis are provided by Screaming Frog. This is a high-quality SEO spider tool that yields deep-rooted insights for meticulous on-site optimization. For SEO teams keen on automating site crawling and fine-tuning on-site elements like titles, metadata, robots, directives, site architecture, XML sitemaps, crawling, and staging, this is the perfect tool. Even the slightest on-site technical error will be detected and notified immediately to enhance the user experience.
- Traffic Booster
As the name suggests, this SEO automation tool focuses on improving the quality and quantity of organic traffic for the chosen keywords. Traffic Booster is especially popular amongst ecommerce stores that want to ensure high search engine visibility for all their product categories.
Data analytics is rapidly shaping the digital realm. Ahrefs is an SEO automation tool that harnesses cutting-edge data analytics to assist teams with new/better keywords to rank for, regain lost backlinks, and bolster positive brand mentions. It also suggests new and innovative ways of earning high-quality backlinks.
From monitoring brand perception, links, and keywords positions tracking to log files analysis, backlink analysis, and generating various SEO reports, the right SEO automation tools can simplify these humungous tasks. Both business owners and SEO agencies should enlist their requirements before going ahead and subscribing. Also, a good professional should never allow automation to bring in complacency or total dependence. At the end of the day, successful SEO planning and execution depend on professional expertise and experience. AI tools are always meant to assist, streamline, improve, and scale.
Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.